Superstorm Sandy hits the Northeast coast, and Naked News' very own Eila Adams reports on it in a bizarre Halloween costume. A new marketing VP arrives to kickstart upgrading the brand and organizes a focus group with unexpected results.
Staff are sobered by focus group findings and redouble their efforts. A “butt camera” test shoot yields dubious results, while “frenemies” Rachel and Erica head out into the streets topless to film streeters with a delighted, curious crowd.
Things get shaken up when the owner demands fresh starts for Naked News on all fronts. Staff are tasked to cover the US election in a fresh way, a new experimental segment is tested, and a potential anchor, with a secret to hide, is auditioned.
While Naked News hires a new publicist, producer Lucas must juggle 10 different anchors and their neuroses over beauty and aging, until one anchor unleashes a rage that forces Lucas to make a critical decision.